Season 3 - Ep. 4 | Building Your Brand & Advocating for Admins: A Conversation with Kristina Willis

In Episode 4 of Season 3, we sit down with Kristina Willis to discuss the topic of “Building Your Brand & Advocating for Admins: A Conversation”. Kristina is a versatile leadership partner with proven expertise in managing operational, administrative, and people-centered strategies on behalf of C-Suite Leaders. At the time of this recording, she was the Chief of Staff to the CEO at We Are Rosie, but is now the ‘Head of Customer Success’ at ShareCal. Kristina shares her incredible journey from falling into an Executive Assistant role at a luxury resort in The Bahamas to stepping into a strategic Chief of Staff position. With heartfelt honesty and tactical insights, she shows how building visibility, owning your voice, and taking bold action can open doors - no matter your title.

We cover Kristina’s career journey, her Adweek 50 award, why personal branding matters, career growth & advocacy, the evolving admin role and community & mentorship.

Kristina’s Top Takeaways from this episode are:

- Be unapologetically you. Your personal brand starts with authenticity, not imitation.

- Over-deliver, every time. Consistency and follow-through build undeniable credibility.

- Track your wins. Data and stories are your proof points—use them when advocating for growth.

Her action steps for Admins are:

- Block time with your Executive to discuss your wins, aspirations, and development goals.

- Advocacy starts with intentional conversations. Don’t wait for your next performance review.

We’re loving Kristina’s final words of wisdom: “You do not have to do this alone, and you’re not intended to. The trajectory of your career starts with you. Don’t wait for someone to hand you the next step. Start connecting, conversing, and allowing others to inspire you in a way that propels you forward.” - Kristina Willis

You can connect with Kristina on LinkedIn here:

https://www.linkedin.com/in/kristina-willis.

If you’d like to know more about ShareCal, check them out here: https://sharecal.io.

Kristina would love the opportunity to give a demo to any admins who would like to know more about this amazing product (which we use ourselves over at The Future Focused Admin). As always, we want our listeners to stay connected with us on our social channels for updates on new episodes.

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If you like what you hear, please subscribe and share with your admin friends and community. We welcome you all! If you have anything you want to share, have an idea or just want to connect, drop us an email at ⁠⁠⁠⁠hello@thefuturefocusedadmin.com.